The secret behind the orginality of the famous Lacoste crocodile, and its famous 1212 shirt is at last revealed in the book " The Legend Lacoste ". ; This brand was born out of winning innovation and intuition and has grown to develop from a clothing brand into a brand for a lifestyle. This book describes those values behind the brand which have led to its success.

Authors : Patricia Kapferer et Tristan Gaston-Breton
Languages : English, French, Japanese, Chinese and Korean
Editor : Le Cherche-Midi