Privacy policy

Allied Enterprises LLC, trading as “Lacoste” located at PO Box 30069 Dubai, United Arab Emirates controller of your Personal Data (“we”, "us") takes very seriously the privacy of any person who visits our online Lacoste boutique (the "Website") and our physical Lacoste boutiques (the "Boutiques"), and more generally, any person who provides us with Personal Data (term defined hereafter) concerning them during contact with our brand. We will always process your Personal Data in accordance with the applicable regulation

1. YOUR PERSONAL DATA

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The terms "Personal Data" refers to any information concerning you, or through which you may be directly or indirectly identified, namely your first name, surname, telephone number, email address, bank details, username, password, cookies, IP address, and other information that enables you to be identified, and with which you provide us at any time.

2. COLLECTION OF YOUR PERSONAL DATA

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We collect your Personal Data when:

  • • you create an online account ("Account");
  • • you visit the Website;
  • • you create a customer account on the Website or in a Boutique;
  • • you place an order on the Website either personally or in one of our Boutiques;
  • • you place an order by telephone;
  • • you sign up for the Lacoste Newsletter;
  • • you send a complaint, ask a question, or send us any other comment;
  • • you communicate your Personal Data on the Website or in any other way.

In addition, we use "Cookies", as explained in Section 8 hereafter. When the collection of certain Personal Data is necessary for the purposes laid out in Section 3 hereafter, we shall inform you of this, with the understanding that if you do not provide us with this information, we will be unable to complete these operations.

3. PROCESSING OF YOUR PERSONAL DATA

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We may be required to process your Personal Data for the following purposes:

  • • process and fulfil the orders you place through the Website, by telephone or in Boutiques, including the management of your payments;
  • • process and resolve all your complaints or questions relating to past or future orders, your customer account, or our brand;
  • • monitor, develop and improve the Website and your experience when using the Website;
  • • analyse your behaviour on the Website or in Boutique, and your reactions to our marketing campaigns, in order to improve or personalise the products and services we offer you;
  • • manage the creation and maintenance of your customer account, namely by offering you new functionalities or new services;
  • • send you information and commercial offers concerning existing or new products and services related to the Lacoste brand and its environment;
  • • offer you services and personalised offers by email, telephone, on the Website or in Boutique.

4. NEWSLETTERS

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You may sign up for the Lacoste Newsletter and therefore choose to be regularly informed of offers available on the Website, in Boutique, and/or from our partners.

You have the possibility to unsubscribe at any time, by clicking the link provided for this purpose at the top of each newsletter, or by using our customer service contact form for the United Arab Emirates at: click here.

5. TRANSFER OF YOUR PERSONAL DATA TO THIRD PARTIES

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We may be required to transfer your Personal Data:

  • • to the different companies of Our Group, its licensees and distributors, who may use your Personal Data to send you information and commercial offers concerning existing or new Lacoste products;
  • • to some of our service providers and data processors who help us to fulfill your order, deliver your products, process your payment, send you information and commercial offers, and analyse your use of the Website or Boutiques, with a view to improving the quality and efficiency of the Website and Boutiques, with the understanding that the aforementioned service providers are bound by a contractual duty of confidentiality, as well as adherence to the laws in force regarding the protection of your Personal Data.

6. YOUR RIGHTS

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Pursuant to the legislation in force, you have a right to access, correct, remove, or limit the processing of your data, a right of opposition, these rights may be exercised by wither sending an email to our customer service at service.me@lacoste.com or by using our customer service contact form : click here

7. DATA SECURITY

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We have implemented and guarantee the maintenance of all appropriate protection to guarantee that our internal procedures regarding the security of your Personal Data are in compliance with the regulation in force. In addition, we shall make every effort to ensure that the third parties that work with us, under contract, as service providers, to make this Website and its content available for you and to fulfil your orders (including through our telephone ordering service), provide adequate protection for the Personal Data to which they have access. We limit access to the Personal Data concerning you to employees bound by appropriate confidentiality obligations, and whose contact with this Personal Data we believe is justified in the context of their role and/or to provide you with products and services.
We shall carry out all the procedures necessary to guarantee the secure processing of your Personal Data. In particular, we shall take all the precautionary measures necessary to protect your Personal Data against loss or abuse, and we shall use security procedures to prevent any unauthorised access to this Personal Data. All the Personal Data we collect is stored on a server that offers all the security guarantees; the information is stored for a period that does not exceed the period necessary for the fulfilment of the objectives

8. COOKIES

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When you visit the Website, we may save some small digital files on your computer, telephone, or tablet, known as "cookies", which will be saved by your browser on your hard drive. Cookies help us in different ways. We use cookies to enable us to better organise the Website or the information regarding our products and make this information more relevant to your interests or preferences. Cookies allow us to know who has visited which pages and adverts, to determine the visit frequency of certain pages, to determine the preferred areas of the Website, and to direct the use of the Website in general.
We may use the following four types of cookies:

• Technical cookies relating to the functionalities of the Website

These cookies enable you to visit the entire Website, use the functionalities thereof and save your preferences (e.g. add an item to your basket).

• Website analysis cookies

These cookies enable us to measure Website visits and your reactions to the products we offer. They enable us to improve the Website.

• Cookies relating to your preferences

When you browse or make purchases online, the Website memorises your preferences (e.g. your username, your language or your geographic location). This simplifies, facilitates and personalises your browsing experience.

• Targeting cookies or advertising cookies

These cookies are used to broadcast adverts that interest you. In addition, they limit the number of times you see an advert and help us to measure the effectiveness of our advertising campaigns


Most browsers automatically accept cookies, but this is not an obligation. By continuing to browse the Website, you agree to the use of these cookies. If you wish to deactivate cookies, you must modify your browser settings, but you must be aware that by deactivating cookies, you may not be able to create an online account or use all the functionalities of the Website. You will find hereafter some information concerning the cookie deactivation process for certain internet browsers.

Firefox:

  • 1. Click on the menu button and choose "Preferences"
  • 2. Select the "Privacy and Security" panel.
  • 3. In the "History" section, for the Remember history option, select Never remember history.
  • 4. Set Accept third-party cookies to never . N.B.: If after browsing with this setting, you realise you can't view properly some of your favourite websites, an intermediate solution is to set it to from visited that allow third-party cookies coming from previously visited websites.
  • 5. 5. Click on OK to close the “Options” window. (https://support.mozilla.org/fr/kb/desactiver-cookies-tiers)

Internet Explorer:

  • 1. Click on the Tools button, then select Internet Options.
  • 2. Select the Privacy tab, and under Settings , move the slider to the top to block all cookies (or the bottom to allow all cookies), and then select OK. http://windows.microsoft.com/fr-fr/windows7/block-enable-or-allow-cookies

Safari:

  • 1. In the top menu bar, click on “Safari”, then “Preferences”
  • 2. Select the "Privacy" icon
  • 3. Next to "Cookies and website data", select “Always block”
  • http://support.apple.com/kb/ht1677?viewlocale=fr_FR&locale=fr_FR

Please note that we do not control the use of cookies by third parties.

9. LOCATION AND TRANSFER OF YOUR PERSONAL DATA

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We boutique your Personal Data in the European Economic Area (“EEA”, namely the 28 member-states of the European Union, as well as Norway, Iceland, and Liechtenstein), where our Website servers are located. If we need to transfer and boutique your Personal Data in a location outside the EEA, this transfer will be carried out in accordance with the laws in force regarding personal data protection. Some of the information collected, in particular the information relating to the payment of your orders, may be transferred to service providers or subcontractors located in the United States or in other countries not recognised by the European Commission as benefitting from an adequate level of protection. We have implemented appropriate safeguards based on the European Commission standards clauses with such data. You can ask for a copy of such appropriate safeguards by contacting us.

10. RETENTION PERIOD OF YOUR DATA

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Based on the purpose of the processing relating to the management of e-commerce customers, Lacoste Boutique customers and potential customers, including customer relations, the management of marketing campaigns, the monitoring of in-boutique e-reservations, the management of defective products and the tracking of parcels, we shall apply the following retention policy:

  • The Personal Data relating to customers: duration of the contractual relationship, plus the period required by law, i.e. 5 years.
  • Data relating to non-client prospects: 3 years from the last active contact with our brand
  • Purchase and browsing history cookies: 13 months
  • Number and validity date of a bank card: 15 months following the date of debit
  • Bank card security code: Transaction time

11. LINKS TO OTHER WEBSITES

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We may offer you links to other websites. However, we shall not be held liable for the content or information collection policies of these websites. If you visit third-party websites, we recommend that you verify their data collection and privacy policies. We do not accept any liability in this respect. Please verify these policies before communicating your personal data through these websites.

12. MODIFICATIONS TO OUR PRIVACY POLICY

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We reserve the right to modify our data protection policy, in accordance with the laws in force regarding personal data protection. In this case, the modifications of our data protection policy shall be indicated herein.

13. CONTACT US

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If you have questions regarding our privacy policy or the way in which we use your Personal Data, please contact us , the controller of your Personal Data in the context of the Website and Boutiques activities, by using our customer service contact at https://www.lacoste.com/ae/en/contactus