OLYMPIC HERITAGE
 

OLYMPIC HERITAGE

The central element of this collection is the mythic logotype of Olympic Games in Mexico. The simple geometry and the Mexican folklore are the inspiration base.

50 years of Olympic games

50 years of Olympic games

To celebrate the 50th anniversary of Olympic Games Mexico 68, Lacoste and the IOC launch the first exclusive collection to celebrate sport and cultural heritage.

50 years of Olympic games

Number "68" has two of the five Olympic rings.

The Olympic Games Mexico 68 logotype is present in different ways with embroidery and impressions living with the iconic logotype of the brand.

 
 
Heritage throughout the years.

Heritage throughout the years.

Founded in 1933 by tennis champion, businessman, and Olympic medalist (1924) René Lacoste, the Lacoste brand carries the values most appreciated by the Olympic Movement: fair play, elegance and tenacity.

This new collection, in collaboration with the IOC, reflects the legacy and values ​​that have been maintained over the years.