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For this 2nd edition, the crocodile is giving up its spot to 10 threatened species. The limited edition polos will be available on 22 May 2019, in 9 cities around the world and on Lacoste.com. All profits of the day will help IUCN’s efforts to conserve the wildlife.
Lacoste pledges to support the work of IUCN in protecting nature and wildlife through a 3-year partnership. The number of polos made of each species corresponds to the actual number remaining in the wild. That’s only 3,520 of all ten species chosen in 2019.
For 24 hours, the crocodile is giving up its position in 9 stores and on Lacoste. com. Stepping aside on windows and signs – making space for species that simply don’t have enough.
IUCN SOS – Save Our Species contributes to the long-term survival of threatened species, their habitats and the people who depend on them by supporting and coordinating civil society organizations who perform conservation actions worldwide. It harnesses the IUCN Red List of Threatened Species™ and expertise of the Species Survival Commission to identify and prioritise actions. Please make a valued donation to support their workDonate here