The Holiday Campaign

This holiday season, the crocodile goes on an unusual journey – an idea that came about after Felipe Oliveira Baptista, the house’s creative director, met Jean-Paul Goude, a celebrated French graphic artist. The former gave the latter carte blanche to design not only the logo on limited-edition polos and leather goods, their packagings and window displays, but also to conceive and create the Lacoste holiday campaign. The result is the iconic crocodile is seen through the eyes of Jean-Paul Goude: the imaginary Africa of his childhood, his love of dance and his infatuation with the Bauhaus.