Creative Director Louise Trotter comes to Lacoste with a talent for defining elegant yet relaxed silhouettes for men and women. For her first show, she was inspired by some of the brand’s historic figures: René Lacoste, his golf champion wife, Simone Thion de la Chaume, and his tennis partner and friend, Suzanne Lenglen.
Freedom, elegance and modernity: René Lacoste and his sporting lifestyle, embodied by the crocodile emblem. Simone Thion de la Chaume, René Lacoste, Suzanne Lenglen.
Louise Trotter, Lacoste Creative Director.
Innovative and elegant.
Confident and feminine.
Free and contemporary.
Guests plunge into a long green tunnel, and emerge into a world inspired by tennis.
The Lacoste show is at the home of French champions, the Tennis Club de Paris, founded in 1895. © Mathieu Baumer
© Mathieu Baumer