The L.12.12 DNA
Befitting the sartorial astute, the new L.12.12 shoe pays tribute to the innovative piqué polo shirt, first worn on the international tennis courts in 1933. The heart of Lacoste’s inspiration derives from the passion and determination of its founder, René Lacoste. Attention to fine detail and perfection drove René to challenge himself to create Lacoste’s most iconic product in the L.12.12 polo shirt more than 80 years ago.
Homage to the history
It’s understated genius that has made Lacoste such a timeless must-have for many decades. Paying homage to the heritage of the brand and multi-skilled founder René Lacoste, who not only became the world’s greatest tennis player during the 1920s but also the creator of the iconic piqué polo shirt, the L.12.12 shoe is a subtle master-class in capturing history.
The artisan qualities shown by René Lacoste in developing the iconic piqué polo shirt are celebrated through the new L.12.12 shoe collection. All of those distinctive elements synonymous with the brand from its birth through to the world-renowned timeless appeal are captured in the L.12.12 shoe.Learn more
The solid foundations of Lacoste are born from a history built on performance as well as a drive and determination to be the very best. Those qualities remain to make Lacoste as relevant today as it was more than 80 years ago.Learn more
The Monochrome Story
Monochrome is a timeless seasonal trend that sets the tone for subtle styling that makes perhaps the boldest of fashionable statements. The same principles apply to the latest L.12.12 collection from Lacoste, a capsule collection inspired by a long fruitful history that carries such impactful, yet effortless styling through the use of multiple colours synonymous with the heritage of the brand.Learn more
The Prototype Story
The crocodile marque is one of the most well-known throughout the world, a stamp of distinguished quality and style. As poignant today as it was more than 80 years ago, the crocodile derives from the on-court nickname given to René Lacoste, and sits proudly on the new L.12.12 shoe.
René Lacoste was a leader with exceptional attention to fine detailing. With a committed belief in his processes, the L.12.12 shoe carries the intricate, meticulous detail ranging from a sophisticated cupsole construction, through to piqué lining and premium leather with punch detailing.
Reflecting on the silhouettes of tennis players during the 1920s and 30s, the understated styling is a signature of Lacoste. Developed directly from the effortless charm and sophistication of the courts, clean block colour palettes feature across the new L.12.12 footwear collection.
A natural elegance and sophistication has accompanied Lacoste from the early years. Style is at the very heart of the brand, clearly defined by René as a tennis player and remains a key brand attribute for more than 80 years.
Innovation in design has always been at the heart of the Lacoste brand, perfectly captured in the iconic polo shirt, enabling ease of movement and performance. It is with these values in mind that the new L.12.12 footwear collection was developed.
The Polo Shirt
With the very first L.12.12 polo shirt, René Lacoste showcased innovation, perfecting a fabric and design that would become a timeless classic. Achieving an elegant style that shifts from court to lifestyle, which has been carried into the new shoe – the perfect accompaniment to one of the most iconic classics in history.
Ingenuity, effortless style and subtlety remain at the heart of the brand today with Lacoste’s rich history driving the new L.12.12 footwear. These values, born from the outstanding achievements of René Lacoste in sport and design, are captured in everything Lacoste does to create a timeless appeal.
The Heritage story
Since 1933 still as relevant today. René Lacoste, style and elegance on and off the court.
The solid foundations of Lacoste are born from a history built on performance as well as a drive and determination to be the very best. Those qualities remain to make Lacoste as relevant today as it was more than 80 years ago.
René Lacoste created an elegance and style on court matched with a precision that he took into the innovation of his very first product - the iconic piqué polo shirt. This simple, but subtle detailing has led to a timeless appeal, taking an effortless move from the court to the clubhouse.
Clean, definitive contours in bold, statement white remains as eye-catching as it was when it first emerged with the final prototype of the piqué polo shirt. Charming and complimentary sporting lines suggesting athleticism and performance, presented in a clean luxury fabric that stood the test of match-play and remained smart in appearance afterwards.
Built and inspired from the crisp, clean lines of the new L.12.12 shoe, Lacoste’s sporting heritage sets the tone for the perfect on-court attire driven by the effortless elegance and style of René Lacoste and his luxurious use of monochrome. Showcasing the ability of Lacoste to move comfortably within various settings, the L.12.12 shoe shifts with ease from the tennis courts to the clubhouse for a more casual aesthetic teamed with smart a monochrome jacket and trousers.
The aesthetic of Lacoste offers an effortless choice for men. Whether taking part in sporting activity where comfort and movement is key through to casual occasions; the principles of the early 1920s, still drive the brand today. Befitting a current trend, the simple, clean, architectural lines of the new L.12.12 shoe is perfect to be worn with light summer trousers tailored to the ankle. The crisp white, soft leather acting as the perfect contrast to exposed ankle and trouser.
The Monochrome Story
Monochrome is a timeless seasonal trend that sets the tone for subtle styling that makes perhaps the boldest of fashionable statements. The same principles apply to the latest L.12.12 collection from Lacoste, a capsule collection inspired by a long fruitful history that carries such impactful, yet effortless styling through the use of multiple colours synonymous with the heritage of the brand.
Bold, underestimated and a sleeping powerhouse of a modern style statement. A colour favourite of Lacoste and the perfect option to mirror tenacity and creativeness for those relaxed summer occasions.
Echoing the personality, formulaic and determined approach of Lacoste’s founder. Conjuring an appearance of effortless chic, but encompassing the heart of the brand’s attention to detail and artisanship for any casual gathering.
A clear tribute to the grass courts that brought so much success to René Lacoste across the globe and of course a colour that sits at the heart of the brand with the crocodile logo. A lean towards Lacoste’s sporting heritage and perfect for active leisure.
The clean lines of the brand stripped right back to those core values and DNA. Masking intricate detail and hours of focus and perseverance, grey is confidence and elegance personified and the ideal transformation inspired from court, to a more casual setting.
It could be said that mirroring the determined mind-set leads to success. A show of strength and inspirational character with an unrivalled sophistication. Black takes us from day into night and from casual to formal.
A review of the New L.12.12 Footwear Collection
The simple, slim-lined look and feel of the Lacoste L.12.12 footwear collection is a primary focus of a trend that takes away the blurred lines between informal and formal-wear. In plain white or bold monochrome, this new Lacoste classic translates from a casual, sporting staple to a style that can be easily teamed with a tailored suit.Shop now