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A FRONT PAGE COLLABORATION
Lacoste x Concepts
The forefront of streetwear with visionary elegance: Concepts & Lacoste merge their respective worlds for an exclusive collection.
A shared history: the Mother City of the two brands, Boston made the Crocodile hatch in 1923 when its daily newspaper nicknamed René Lacoste the Alligator. In 1996, in the same city, the first Concepts store opened its doors. Indispensable player in the streetwear scene, Concepts quickly established themself as one of the US's most specialised sneaker shops.
A special reissue: for this collab, Concepts proposed a unique interpretation of the Velocity, Lacoste's first running shoe, released in... 1996. Renamed Storm 96, the sneaker keeps its emblematic original 90s silhouette, and is teamed with innovative finishings for a modern execution.
An audacious line: a textile capsule collection composed of iconic pieces completes the collection. Hoodies, T-shirts, bathing shorts, baseball caps and overwear shine light on the meeting of American streetwear and French elegance."