Fashion — 11.02.2015

Peanuts X Lacoste Collection

© Audrey Corregan / © 2015 Peanuts Worldwide LLC,

The crocodile joins the gang

2010 saw Lacoste’s first collaboration with Peanuts, celebrating their 60th birthday. 5 years later, the Peanuts gang is back by the crocodile’s side in an even sportier mood! An event feted by a capsule collection catering to all members of the family. Hayato Kohama, director of Special Product Design Inc., and creative advisor and overall coordinator for the Peanuts line, shares a behind-the-scenes look at this exciting project below.

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© 2015 Peanuts Worldwide LLC,

You collaborated on a Lacoste Peanuts line for the gang’s 60th birthday, back in 2010. What has changed over the past five years?

The principle remains the same for this edition of Peanuts Meets Special Product Design: the Peanuts characters have fun with the Lacoste crocodile, each in their own way. In 2010, four members of the Peanuts gang (Snoopy, Charlie Brown, Linus and Woodstock) were embroidered on Limited-Edition white polo shirts for adults. This year, Snoopy, Charlie Brown and Linus are back. But this time their companion is the bold little Lucy. The four stars will be embroidered on Limited-Edition black polo shirts sold exclusively at concept stores, and accompanied by a minicollection of sweatshirts and polo shirts for the whole family.

Polo shirt for men, LACOSTE X PEANUTS collection

How did you choose which members of the gang would play with the crocodile and what activities they’d be sharing together?

Snoopy is often portrayed fishing on the roof of his doghouse, but this time guess what’ll be on the end of his line? Charlie Brown loves golf, but this time he might not be able to collect his ball. Linus ends up in a game of tug-o-war with the crocodile, but the rope is his beloved blankie and he seems to have tripped on a bone. In keeping with her unyielding perfectionism, Lucy takes forever to serve, making the crocodile go crazy.

The Peanuts X Lacoste Collection

Sweatshirt for men, LACOSTE X PEANUTS collection

Polo Shirt for men, LACOSTE X PEANUTS collection

Polo Shirt for women, LACOSTE X PEANUTS collection

Sweatshirt for kids, LACOSTE X PEANUTS collection

The Lacoste crocodile would fit right in with the peanut gang.

Sweatshirt for kids, PEANUTS X LACOSTE collection © 2015 Peanuts Worldwide LLC,

© 2015 Peanuts Worldwide LLC,

Lucy is a big sports fan, especially baseball. But it looks like she’s a beginner at tennis. Does she have any chance to beat the Lacoste crocodile?

Baseball is more her thing, but we did find in the archives a few sketches depicting her playing tennis, and that sparked our interest. Before trying to predict her chances of winning a match, we’ll have to wait until the end of the first game, which looks like it might take quite some time.

Would the crocodile make a good cartoon character? What would its personality would be like?

It’s naturally athletic and full of energy. It would fit right in with the Peanuts gang. It’s dashing yet powerful, but not scary or cute.

Polo for women, PEANUTS X LACOSTE collection

Polo shirt for men, PEANUTS X LACOSTE collection

What member of the gang would be most likely to wear something for this collection?

Snoopy loves to dress up in all kinds of clothes. He’s been portrayed wearing a T-shirt to look like a student, for example. So why not a polo shirt, he’d be thrilled. Charlie Brown would be an obvious choice, since he already wears polo shirts 365 days a year.


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