The new crocodile NOVAK DJOKOVIC

"the crocodile"

Thanks to his tenacity on the court, René Lacoste influences generations of champions. His spirit is immortalized in the DNA of the brand he created in 1933.
René Lacoste
& Novak Djokovic

Novak Djokovic is the new crocodile

Legendary tennis player Novak Djokovic shares with René Lacoste values of sporting elegance, tenacity and fair play. In 2017, he becomes the New Crocodile.

Elegance on the court (and on the green)

The new face of the brand incarnating timeless sporting elegance, Novak Djokovic is at the heart of the brand campaign.

NEW - The first Lacoste sunglasses made for tennis practice

Worn by the new ambassador Novak Djokovic, the René Magnet combine contemporary sport design with latest technology. The Zeiss lenses are adapted for tennis practice on all surfaces.