Lacoste brand film: Timeless

A story of an epic journey and love at first sight. The hero embarks on a turbulent quest throughout the decades: the style evolves, but the polo maintains its inalterable elegance.

OUR NEW BOUTIQUE CONCEPT : LE CLUB

Rodeo Drive boutique

The Rodeo Drive boutique is the first store in the United States to feature the new “Le Club” concept, inspired by the sporting heritage. It draws inspiration from founder and legendary tennis champion René Lacoste’s locker room. The 1,900-square-foot space features a streamlined layout with a facade inspired by a tennis court.
Visit us at 447 North Rodeo Drive in Beverly Hills.

Find the boutique

A unique experience

Discover the Polo Wall, showcasing the L.12.12 signature polos in a wide array of colors and fits. The boutique also proposes polo personalization. Choose the fit and color of your polo and personalize it by adding a monogram.

THE L.12.12 POLO, A MODEL ICON

Background image

THE CLASSIC FIT

Thanks to its unique style, comfort and relaxed elegance, the L.12.12 polo quickly becomes a style icon of both classic and contemporary wardrobes.

Shop now

AN EVENING IN LA

Lacoste transformed The Sheats Goldstein Residence to celebrate the re-opening of the Rodeo Drive boutique. Celebrity guests, LA notables and close friends of the brand including Novak Djokovic attended the party.

ALSO DISCOVER

LACOSTE X NOVAK DJOKOVIC

FOLLOW US ON INSTAGRAM