Lacoste brand film: Timeless
A story of an epic journey and love at first sight. The hero embarks on a turbulent quest throughout the decades: the style evolves, but the polo maintains its inalterable elegance.
OUR NEW BOUTIQUE CONCEPT : LE CLUB
Rodeo Drive boutique
The Rodeo Drive boutique is the first store in the United States to feature the new “Le Club” concept, inspired by the sporting heritage. It draws inspiration from founder and legendary tennis champion René Lacoste’s locker room. The 1,900-square-foot space features a streamlined layout with a facade inspired by a tennis court.
Visit us at 447 North Rodeo Drive in Beverly Hills.
A unique experience
Discover the Polo Wall, showcasing the L.12.12 signature polos in a wide array of colors and fits. The boutique also proposes polo personalization. Choose the fit and color of your polo and personalize it by adding a monogram.
THE L.12.12 POLO, A MODEL ICON
AN EVENING IN LA
Lacoste transformed The Sheats Goldstein Residence to celebrate the re-opening of the Rodeo Drive boutique. Celebrity guests, LA notables and close friends of the brand including Novak Djokovic attended the party.