Lacoste, an authentic and protected brand

Discover how Lacoste fights against counterfeit products

Lacoste, authenticity since 1933

The heritage of Lacoste is that of René Lacoste, legendary champion of French tennis who created the polo, the famous shirt in petit piqué that revolutionised the world of sport and fashion. He founded the brand that today is synonymous with elegance and also with savoir-faire, innovation and authenticity.

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Protect Lacoste and its ecosystem

Since it was founded, Lacoste has been actively committed to protecting its brand. This is a tireless engagement with customers, employees, partners and suppliers. The commitment is laid out in the Code of Conduct and in Lacoste’s Ethics Charter, which the company’s suppliers agree to and sign to that effect.

Watch out for fake products

As a well-known premium brand, Lacoste is often targeted by counterfeiters. To proactively combat the production and sale of counterfeit Lacoste products, the company maintains a dedicated team which collaborates closely with law enforcement authorities globally.


Despite being illegal, fake Lacoste products can be found in physical retail locations, street markets, and various online platforms. Numerous online sellers employ terms such as “lacoste cheap,” “lacoste replica,” “lacoste overrun,” “lacoste dupe,” “lacoste real,” and “lacoste authentic” to market counterfeit Lacoste products. These unauthorized sellers can be identified on search engines, social media channels, online marketplaces, and other digital platforms.

Guaranteed authenticity

In order to guarantee authenticity, quality and service, Lacoste distributes its products through a global network of approved online and physical retailers.

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Contact Lacoste

If a product seems suspicious to you because of its appearance, quality, price or source, you can report it here by selecting "Brand Protection". Please provide the purchase details (date, place, etc.) and if possible photos of the location and the product. The information provided will be treated with full confidentiality. Lacoste thanks you for your contribution to the protection of its brand.

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