As worn by Lacoste, elegance goes well beyond appearances. It is a value, an attitude, a consideration, it is fair play. It is the expression of beautiful gestures, moments of élan, unexpected sudden bursts, incredible journeys, courage and altruism.
Elegance means you can win both in your victories and in your defeats.
It distinguishes each person beyond their social, geographical or cultural differences.
In a world that too often highlights what separates us, the elegance of Lacoste brings people together.
It is universal, it crosses time, cultures and oceans.
It is a value that is recognisable in the moment, and which is imbedded in time.
It is an aspiration for each of us, in our families, work and lives.
Raising elegance to the rank of a great universal value is Lacoste's raison d'être. A desire which operates through three commitments:
to people, to communities and to the planet.
Three fundamental pillars that also structure Lacoste's first sustainable development report. Discover more below.