UNDW3 (pronounced "underwater") is Lacoste's Web3 programme. Launched in June 2022, the Digital Pass evolves and becomes the UNDW3 Card, offering unique experiences and exclusive rewards. With your UNDW3 Card, be a part of the brand's future, become a member of the community and create your own interactive adventure.

What can you unclock with it? Access to 'The Mission', to the UNDW3 Wardrobe, to the UNDW3 Factory — designed to help you co-design Lacoste pieces — and to tickets to the Miami Open or the French Open.

Launched a year ago, the Lacoste UNDW3 experience takes the Crocodile community on a digital Web3 adventure. Fans of the brand get access to unique products and events that blend technology, fashion, art and innovation all while discovering Lacoste's history and most iconic moments.

'The Mission' is above all an experience. Solve riddles, take part in the adventure and get unique rewards imagined only for UNDW3 Card holders. Contests, video games, coversations and creative sessions await.

Weekly prize draws reward members of the community. Whether they are digital or physical gifts: the more you engage, the more your UNDW3 Card evolves.

With The Mission, your UNDW3 Card becomes dynamic: the more you engage, the higher your level reaches, and the more your Card evolves visually. Grow alongside the Crocodile, always with style.

The UNDW3 Card rewards the community and offers a journey through Lacoste's history, one chapter at a time.

In December 2023, at the end of the first season, the 200 most engaged members of the community will be rewarded with unique gifts. A VIP trip to the French Open in Paris? Creating your own Lacoste piece with the brand's design team? Taking part in the UNDW3 social media ad campaign? Endless gifts await.