Discover on-court looks worn by Novak Djokovic, Daniil Medvedev, Grigor Dimitrov, Arthur Fils, and Eva Lys at the Mutua Madrid Open, where Lacoste is an official partner.
Lacoste reaffirms what defines its identity: a style born from tennis, carried by a free, effortless French elegance in motion. A way of approaching sport beyond performance: as an attitude, a gesture, a way of playing and of living.
This season examines Lacoste’s heritage not in the heat of competition but in those interstitial moments where spectator culture matters as much as, if not more than, what transpires on center court.