Guaranteed authenticity
In order to guarantee authenticity, quality and service, Lacoste distributes its products through a global network of approved online and physical retailers.
Locate a nearby store, verify the legitimacy of an online location or report a suspicious store or online content by clicking below.
Lacoste, authenticity since 1933
The heritage of Lacoste is that of René Lacoste, legendary champion of French tennis who created the polo, the famous shirt in petit piqué that revolutionised the world of sport and fashion. He founded the brand that today is synonymous with elegance and also with savoir-faire, innovation and authenticity.
Protect Lacoste and its ecosystem
Since it was founded, Lacoste has been actively committed to protecting its brand. This is a tireless engagement with customers, employees, partners and suppliers. This commitment is inscribed in the Code of Conduct and in the compliance charter of Lacoste's CSR standards that all suppliers commit to sign and respect.
Watch out for fake products and phishing
As a well-known premium brand, Lacoste is often targeted by counterfeiters. To proactively combat the production and sale of counterfeit Lacoste products, the company maintains a dedicated team which collaborates closely with law enforcement authorities globally.
Despite being illegal, fake Lacoste products can be found in physical retail locations, street markets, and various online platforms. Numerous online sellers employ terms such as “lacoste cheap,” “lacoste replica,” “lacoste overrun,” “lacoste dupe,” “lacoste real,” and “lacoste authentic” to market counterfeit Lacoste products. These unauthorized sellers can be identified on search engines, social media channels, online marketplaces, and other digital platforms.
Fraudsters also use Lacoste’s name and visual identity to pass themselves off as the brand and trick people, in order to get their personal information for illegal purposes: personal data, bank card information…
If you encounter a suspicious online content related to Lacoste, please stay on the safe side and report it to our team through the Report a suspicious online content form above.
Lacoste, member of the INTA
Lacoste, member of UNIFAB
Contact Lacoste
We guarantee the authenticity of all products purchased in Lacoste boutiques, on lacoste.com and from our authorized resellers.
If you bought your product outside our official network, new or second hand, we are unfortunately not able to authenticate it.