Sport has always inspired fashion, and now it's tennis' turn to take centre stage. White polo shirts, V-neck jumpers and pleated skirts are now being worn in the city, as a total look or in dashes, marking the return of an athletic silhouette tinged with off-court chic. Catwalks, celebrities, trendsetters... tenniscore is everywhere, and is more than just a fashion phenomenon. Comfort, freedom of movement and elegance are at the very core of this look. And because tennis is an individual sport, it's also an opportunity to express your own style. A style embodied by a brand: the crocodile.

When René Lacoste, tennis champion turned inventor, designed and launched the very first polo shirt, it was the dawn of sportswear. In 1933, Lacoste revolutionised sportswear, and what was originally a new garment designed to free up movement on the tennis court quickly extended to streetwear. Elegant, the Lacoste polo shirt reflected a certain lifestyle where French chic, comfort and leisure were all on offer. Today, as "tenniscore" invades the most fashionable courts, Lacoste stands as its most legitimate embodiment. As it has done for 90 years.