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October 25, 2024 – Sports
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Lacoste, partner of the world's greatest indoor tournament

Tennis is on the move, and so is Lacoste. Forever in avant-garde, the crocodile is partnering with the Paris Rolex Paris Masters tournament for the first time and propelling tennis into the future.

Video, Lacoste partners with the Rolex Paris Masters
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A constantly evolving tournament

The Rolex Paris Masters, the world's greatest indoor tournament, boasts a lively atmosphere in the heart of Paris and a cutting-edge design, and is constantly striving to innovate, taking entertainment to a new level. Always eagerly anticipated by fans, the final Masters 1000 tournament of the year is a key event for the players. It awards the final points towards qualification for the ATP Finals in Turin, a tournament that brings together the 8 best players of the year.

The embodiment of modern tennis

With its iconic illuminated players' entrance tunnel, avant-garde sound and light show and festive atmosphere, the Rolex Paris Masters is the epitome of modern tennis. An identity in tune with Lacoste's vision of the sport, where modern tennis meets contemporary elegance.

Two new clothing lines

In line with this new partnership between Lacoste and the Rolex Paris Masters, players Daniil Medvedev, Grigor Dimitrov and Arthur Fils will be sporting special end-of-year outfits. This wardrobe, featuring a predominantly red color scheme, technical materials and trademark Lacoste elegance, is designed to put style at the service of performance.

100th title for Novak Djokovic
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The Daniil Medvedev collection
100th title for Novak Djokovic
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The Tennis collection

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