Lacoste x UFO361
THE FRENCH HERITAGE BRAND LACOSTE COLLABORATES WITH UFO361, ONE OF GERMANY´S MOST
ICONIC ARTISTS WITHIN THE MUSIC INDUSTRY. LAUNCHING ON DECEMBER 9TH.
LACOSTE x UFO361
UFO GREW UP IN BERLIN KREUZBERG, HANGING OUT AT THE FAMOUS AREA AND SUBWAY STATION KOTTBUSSER TOR ALMOST DAILY. EVER SINCE HE DREAMT OF SUCCESS – TO BE INDEPENDENT AND TO MAKE HIS FAMILY PROUD, SO HE WORKED HARD TO MAKE THIS DREAM COME TRUE. FOR UFO, LACOSTE WAS A SYMBOL THAT STOOD FOR SUCCESS, INFLUENCE AND STYLE, WHICH HE ADMIRED. NATURALLY, HIS BIGGEST WISH WAS TO ONE DAY OWN THE BRAND’S MOST ICONIC PIECE – THE LACOSTE POLO.
LACOSTE x UFO361
FOLLOWING THIS DREAM, UFO SAVED UP ALL OF HIS MONEY TO FINALLY BE ABLE TO PURCHASE AN ORIGINAL LACOSTE POLO AT THE BRAND’S BOUTIQUE AT BERLIN’S FAMOUS HIGH END SHOPPING STREET KURFÜRSTENDAMM. LITTLE DID HE KNOW THAT ONE DAY, HIS VERY OWN LACOSTE COLLABORATION WOULD BE DISPLAYED IN THIS EXACT BOUTIQUE.
TODAY, UFO CELEBRATES INTERNATIONAL SUCCESS. STILL, LACOSTE IS CLOSE TO HIS HEART – UFO HOLDS A VERY EMOTIONAL RELATIONSHIP TO THE CROCODILE AND THE POLO, AS THE BRAND ALWAYS REMINDS HIM OF HIS ROOTS AND DREAMS AS A KID.
LACOSTE x UFO361
THE LACOSTE x UFO361 COLLABORATION CONSISTS OF A TRACKSUIT, SWEATSHIRT, HOODIE, LONGSLEEVE AND THE ICONIC POLOSHIRT.
EACH PIECE COMES WITH SEVERAL HIDDEN MESSAGES AND DESIGN DETAILS SUCH AS REFERENCES TO VARIOUS PLACES AND AREAS OF BERLIN, PAYING TRIBUTE TO THE MOST IMPORTANT PARTS OF THE VIBRANT TOWN THAT SHAPED UFO AS A PERSON AND AS AN ARTIST.
THE LETTER “U” HAS A SIGNIFICANT KEY ROLE IN THE DESIGN, AS IT IS THE OFFICIAL SYMBOL OF THE GERMAN SUBWAY SYSTEM, BUT CLEARLY ALSO STANDS FOR HIS ARTIST NAME “UFO361”.
LACOSTE x UFO361
THE NUMBER 361, REPRESENTING UFOS HOMETOWN AND SAFE SPACE BERLIN KREUZBERG, PLAYS AN IMPORTANT AND SYMBOLIC ROLE IN UFOS LIFE AS WELL AS IN THIS HIGHLY LIMITED COLLABORATION.
THEREFORE, THE COLLECTION COMES IN A HIGHLY LIMITED NUMBER OF ITEMS: ONLY 36+1 PIECES OF THE TRACKSUIT AND 361 PIECES OF THE OTHER PRODUCTS ARE AVAILABLE.
THE COLLECTION IS AVAILABLE AT THE LACOSTE BOUTIQUES IN BERLIN (KURFÜRSTENDAMM + CONCEPT STORE), HAMBURG (NEUER WALL), MUNICH (FÜNF HÖFE) AND ZÜRICH (BAHNHOFSTRASSE) FROM DECEMBER 9TH.
