Chien 51 and Lacoste
With Chien 51, Lacoste enters the world of film co-production for the first time, partnering with renowned French director Cédric Jimenez. The film features a stellar cast, including Gilles Lellouche, Louis Garrel, and Adèle Exarchopoulos, who is also a brand ambassador for Lacoste.
Chien 51 — A Gripping Thriller
Paris, 2045. AI controls the city, now divided into three isolated zones. Two police officers, Salia and Zem, are forced to team up on a case that quickly spirals out of control. A murder, drones everywhere, and a truth that could change everything. To uncover it, they’ll risk it all—betrayal, escape, and confronting the system itself. But who really runs the city? And who is pulling the strings?
OMBELINE LE GENDRE-MARTIN © 2025 - CHI-FOU-MI PRODUCTIONS- STUDIOCANAL - FRANCE 2 CINÉMA - JIM FILMS - ARTEMIS PRODUCTIONS
Lacoste in the Film
In this thriller, Lacoste makes its mark through a specially co-created scene, imagining how the brand could exist in this dystopian world.
The brand also designed the outfit for artist Lala&Ce. Her exclusive jacket—a blend of creativity, craftsmanship, and Lacoste’s iconic codes—is a 51-piece limited edition, available at Lacoste Arena and throughout Paris from 15th October 2025.
Lacoste Celebrates Chien 51 at Top Film Festivals
To mark its first film co-production, Lacoste hosted a special event at the Cannes Film Festival with the cast and crew of Chien 51. Choosing Cannes—a global cinema showcase and a symbol of French elegance—felt like a perfect fit for the brand.
Adèle Exarchopoulos and Cédric Jimenez made a striking entrance at the Venice Film Festival for the premiere of Chien 51, wearing custom Lacoste creations designed by Pelagia Kolotouros.
