A modern and cozy space to celebrate the rich heritage of regional craftsmanship, locally-crafted furniture to hightlight the Lacoste collection, a tropical atmosphere... No doubt, Lacoste's new pop-up store is located in Brazil, nestled in the quaint town of Trancoso.

Music, sports, culture... Lacoste celebrates summer in the southern hemisphere with a series of unique events that showcase local artists and personalities. The meeting place? Lacoste Trancoso and its green and white surroundings, a cozy and exclusive pop-up store where tourists and village residents mingle harmoniously.

For two and a half months, Lacoste will be on Trancoso time, or maybe it's the other way round. Sports grounds renovation, tennis, beach tennis and golf lessons, gastronomic events, sunset sessions with DJs... here, the Brazilian summer beats to the rhythm of the crocodile.