Lacoste unveils a new chapter in its French fashion sports journey with the Lacoste Padel Tournament takeover, marking the brand’s first padel court takeover in Indonesia. Set against the refined atmosphere of Social Padel House, Setiabudi, the experience reflects Lacoste’s enduring vision of movement—where heritage, elegance, and contemporary culture converge in seamless harmony.
Anchored in its iconic tennis legacy, Lacoste has long shaped a universe in which sport transcends performance to become a language of style and self-expression. Today, padel emerges as a natural extension of this philosophy. As one of Indonesia’s fastest-growing racket sports, it embodies a modern rhythm of leisure that is social, dynamic, and effortlessly chic, offering a new canvas for Lacoste to reinterpret its timeless codes within an elevated contemporary lifestyle.
Through thoughtfully curated experiences both on and beyond the court, Lacoste invites a new generation to embrace its signature blend of confidence, refinement, and understated sophistication. Tradition finds renewed expression through fluid silhouettes, elevated performance pieces, and immersive moments that transform the padel court into a stage of modern elegance—where fashion, movement, and connection unfold with natural grace.
This vision is brought to life through an exclusive partnership with Social Padel House by Ismaya, a premium lifestyle destination that resonates deeply with Lacoste’s spirit of sporty elegance and urban refinement. From the initial takeover at Wahid Hasyim to the culminating tournament at Setiabudi, the collaboration unfolds as a thoughtfully curated journey—celebrating padel not merely as a sport, but as a refined cultural movement rooted in connection, style, and contemporary leisure.
Extending beyond the court, the activation evolved into a living editorial shaped through evocative visual storytelling, influential voices, and carefully curated media engagement. Esteemed figures including Teddy Adhitya, Winona Willy, Gitta Yunanda, Kenny Gabriel, and Devina Mahendriyani, among others, lent their presence to the narrative, amplifying its resonance across fashion, culture, and modern lifestyle, and reinforcing Lacoste’s position at the intersection of sport, elegance, and cultural relevance.
In essence, the Lacoste Padel Tournament embodies the brand’s enduring philosophy—where tennis heritage meets contemporary fashion and modern Indonesian lifestyle. Through elevated experiences and timeless design codes, Lacoste redefines sport as an expression of personal style, shaping a progressive sport-lifestyle culture rooted in confidence, individuality, and effortless elegance, both on and beyond the court. Discover the french fashion sports collection at lacoste.com/id.
