1923. "If I win, you give me that suitcase", says tennis champion René Lacoste to his team captain as he sets his sights on a crocodile skin suitcase. The bet was lost but the adventure was started. The American press, fascinated by the young man's tenacity, published the anecdote. René was now known as "the crocodile"... and became a legend in the making.
Versatile. Avant-garde. The Lacoste crocodile is a work of art. From the one designed by Robert George to today's logo, the attitude remains. This is the strength of a logo that has made history. Subtle, the crocodile passes through the hands of designers, evolving one step at a time. The result? A rallying cry that transcends cultures. And crosses time.
The most famous crocodile in the world changes skin...
1928. René Lacoste competes in the final of the French championship with a non-regulatory shirt... The outrage! The French champion plays wearing short sleeves! Faster than ever, René Lacoste is at his best. The knitwear supplely accompanying the beauty of his gesture. The other athletes are intrigued.
An unstoppable gentleman, René Lacoste created a brand in his own image. Always optimistic, always on the move. This was the obsession of the "man in white" who, after his triumph on the courts, brought colour to the world of tennis. The first coloured polo shirts appeared in 1951. Since then, the Lacoste colour palette has never stopped growing. Primary or pop, the colours never stop.
It is in Troyes that Lacoste weaves the thread of his fertile imagination. The man who would change everything? André Gillier. The champion along with the owner of one of the most important hosiery companies in France agreed to launch the shirt imagined by René. They developed the "petit piqué". 90 years later, the factory still hums to the rhythm of the crocodile...
A sportsman's favourite since 1920, the tennis jumper can now be worn without a racket in hand. The V-neck has been modernised and asserts its century-old signature. Reinvented, the rib knitting remains. The retro spirit too. To bring out the style in the colours of the crocodile.
Originally, they were used to keep athletes warm before and after exertion. Nowadays, tracksuits are Fashion Sport pieces. Technical details. Chic design. Optimised comfort. Only one question remains... Should they be worn separately or as a set?
A Lacoste icon since the 1980s, the bum bag is the bag chosen by millions of crocodiles who love its pop lines and practicality. Multicultural, it is a pioneer that is often imitated. But never matched.
When René Lacoste joined forces with André Gillier to launch the polo shirt, it was not by chance. The industrialist was an expert in special " hosiery " knitwear, what is now called " underwear ". So in flexibility, comfort and movement. Lacoste Underwear is the result of long-standing work on mobility. An underwear tradition signed Lacoste, quality expert.
Originally created for the polo shirt, the petit piqué is a resistant and light relief knit. From 1933 to today, there is only one step. The Lacoste material par excellence transcends the limits of clothing. From white, it has become coloured. From knit, it became printed... forever more and more graphic.
A nickname. A lucky charm. The first non-label logo to appear on a garment. A logo that travels the world. A rallying cry. Like René Lacoste, the crocodile is a tenacious animal... Embossed, multicoloured, out of frame, framed or matt, it remains the same. And lives on through time.
2016. Lacoste gave carte blanche to the famous photographer Jean-Paul Goude for a "Holiday" capsule collection. The idea? To reinterpret the famous crocodile through his creative eye. Mixed polo shirts, bomber jackets, leather goods... the Lacoste logo becomes either pilot or trendy balancing act across collector's items.
The French tennis team dominated the matches of the 1920s and 1930s. Six Davis Cup victories, 40 Grand Slam tournaments won in singles and doubles... the "Musketeers" were everywhere. Nicknamed after Alexandre Dumas' novel - you'd think they were wielding a sword with every forehand and backhand - and their conquering spirit, René Lacoste "the crocodile", Jean Borotra "the Leaping Basque", Jacques Brugnon alias "Toto" and Henri Cochet "the Magician" got the crowds on their feet.
The first brand to sponsor athletes, Lacoste is a constellation of champions... who to this day embody the crocodile. In 1991, The Equijet racket invented by René Lacoste took Guy Forget to the number 4 spot in the world rankings and helped him win the Davis Cup. Just like Fabrice Santoro, "the man with the two-handed forehand", wearing Lacoste from head to toe. In 1996, Guy Forget won the trophy again... and made way for his heirs. 2001. The ultra-tenacious Arnaud Clément, in the world's top 10, and the 4th in the rankings, Sébastien Grosjean, also won the Davis Cup. Also wearing Lacoste, world number 11 Nathalie Dechy reached the semi-finals of the Australian Open. Novak Djokovic, Daniil Medvedev and Venus Williams wear the crocodile to this day.
Kiki Larretche, Juani Delgado, Sandrine Mendiburu, Jean-Claude and Armand Harismendy, Michel Tapia, Raymond Telleria... the great names of golf have all originated from Chantaco. When Simone Lacoste inherited the estate from her father, she had ambition. This Basque land would be the land of golf. A democratic golf course, open to all. To train champions.
Stars of the greens, the greatest golfers are Lacoste ambassadors. Jose Maria Olazábal, winner of the Masters in 1994 and 1999, Patricia Meunier-Lebouc, winner of the Kraft Nabisco Championship in 2003 and Solheim Cup player, Jean Van de Velde, 1st French player to play in the Ryder Cup and 2nd in the British Open in 1999 and Thomas Levet, 1st French player to win the Ryder Cup, 2nd in the British Open in 2002 and winner of the French Open in 2011, all signed with the crocodile brand. Adri Arnaus, Antoine Rozner and Céline Boutier also wear the crocodile.
Free returns are accepted 7 (seven) days from the date the package was received. You can do this by contacting our customer service team. Please keep in mind that the returned items have to be in compliance with our existing Returns Policy.
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