lacoste presents 7 new brand ambassadors
New Lacoste campaign

Crocodiles play collective

The crocodile has a unique power: he liberates movement to link all cultures together. He transcends generations, gender, style and borders and weaves unlimited links. He finds harmony in contrasts, he proves how magnificent life is in play and diversity.

A collective spirit that is expressed in this new Lacoste campaign through the iconic polo. Worn by 7 strong characters and their crew, it sketches the richness of a cosmopolitan collective, with each one's own sense of elegance.

The selection

All crocodiles

Meet the Lacoste ambassadors: 7 distinct creative characters, shot with their crew in 5 inspiring cities by 7 photographers, for a multitude of meetings of minds.
classic sky blue polo shirt on rapper A$AP Nast
In Los Angeles by Melodie McDaniel

A$AP Nast and his crew

Rapper, model, and creative, this crocodile fan wears (literally) the Lacoste values over his heart.
More on A$AP Nast
black short sleeve polo shirt worn by Peggy Gou
In Berlin by Vitali Gelwich

Peggy Gou and her crew

DJ, producer and fashion designer hailing from South Korea and living in Berlin, she fuses respect and creativity.
More on Peggy Gou
bets petrol blue polo shirt under a white long sleeve t-shirt worn by Evan Mock
New York by Stef Mitchell

Evan Mock and his siblings

Hawaii native, New-York resident, Evan Mock is a skateboarder, surfer, model, actor and photographer.
More on Evan Mock
off-white long sleeve slim fit polo shirt worn by Louise Bourgoin
In Paris by Quentin de Briey

Louise Bourgoin and her crew

Actress and creative, Louise Bourgoin represents Parisian elegance, in all its splendour.
More on Louise Bourgoin
slim navy blue short sleeve polo shirt worn by Sonny Hall
In London by Elliot James Kennedy

Sonny Hall and his crew

Model, poet and Art Director, the authentic British boy embodies elegance and creative sensibility.
More on Sonny Hall
Mélanie Thierry wears Lacoste's pale yellow slim-fit short-sleeved polo
In Paris by Joshua Woods

Mélanie Thierry and the Opera dancers

Actress, muse and model, Mélanie Thierry embodies accomplishment and international French culture.
More on Mélanie Thierry
Classic burgundy polo shirt worn over a cream hoodie by Salif Gueye
In Paris by Ilyes Griyeb

Salif Gueye and his crew

Dancer and influencer, Salif wears the crocodile on his body and carries Lacoste’s values in his heart.
More on Salif Gueye
iconic Green embroidered crocodile Lacoste
From where you are

You and your crew

With your own sense of elegance, join the crocodiles and play collective with Lacoste.
Find your polo
Exclusive expressions

The collective for you, it's... each ambassador tells you what it is for them.

Lacoste Classic Fit L.12.12 Polo Shirt
Lacoste Classic Fit L.12.12 Polo Shirt
£85.00
Long-sleeve Lacoste Classic Fit L.12.12 Polo Shirt
Long-sleeve Lacoste Classic Fit L.12.12 Polo Shirt
£95.00
Men’s Lacoste Classic Fit L.12.21 Organic Cotton Piqué Polo Shirt
Men’s Lacoste Classic Fit L.12.21 Organic Cotton Piqué Polo Shirt
£100.00
Interactive video
Click to pause and explore
Lacoste classic long sleeve polo shirt green
A$AP Nast's vision

Shared passions

“My collective is the people I make the most of life with, quite simply. With them, I share all my creative passions generally: music, photography, fashion…”

See his polo
Red slim polo shirt with long crocodile sleeves
Women’s Slim fit Stretch Piqué Lacoste Polo Shirt
£105.00
Women’s Slim fit Stretch Piqué Lacoste Polo Shirt
£105.00
black short sleeve polo shirt worn by Peggy Gou
Peggy Gou's vision

For the best, but not only.

“A collective is your chosen family: my close friends who give me positive energy and whose creativity is very inspiring. With them, I share good things such as music, fashion, gastronomy, architecture... but also my problems.”

See her polo
Bleu slim polo shirt short sleeve and green crocodile
Long-sleeve Lacoste Classic Fit L.12.12 Polo Shirt
£95.00
Long-sleeve Lacoste Classic Fit L.12.12 Polo Shirt
£95.00
White classic long sleeve polo shirt in small piqué cotton
Evan Mock's vision

Firm ties

“My collective is my close family who mean a lot to me. On top of our love of surfing, the ocean and fashion, we share a deeper ambition: we always want to go further, not just to stay on the surface.”

See his polo
Women's Lacoste Loose fit Flowy Piqué Polo Shirt
Women's Lacoste Loose fit Flowy Piqué Polo Shirt
£95.00
Women's Lacoste Slim fit Stretch Cotton Piqué Polo Shirt
Women's Lacoste Slim fit Stretch Cotton Piqué Polo Shirt
£90.00
Women's Lacoste Slim Fit Supple Cotton Polo Shirt
Women's Lacoste Slim Fit Supple Cotton Polo Shirt
£80.00
Interactive video
Click to pause and explore
Slim fit grey crocodile polo shirt
Louise Bourgoin's vision

Linked up

“In three words, a collective represents for me getting ahead, work and listening. Close friends with who I fully share my passions and my love for art and cinema.”

See her polo
Grey classic polo shirt in cotton Lacoste for men
Marl Lacoste Classic Fit L.12.12 Polo Shirt
£85.00
Marl Lacoste Classic Fit L.12.12 Polo Shirt
£85.00
Men's red classic fit polo shirt in cotton small piqué
Sonny Hall's vision

Unity of support

“For me, a collective represents understanding, what allows you to stay connected. My collective is vital to me. It makes me feel particularly supported, understood and secure.”

See his polo
Lacoste beige crocodile loop polo shirt
Women's Lacoste Slim fit Stretch Cotton Piqué Polo Shirt
£90.00
Women's Lacoste Slim fit Stretch Cotton Piqué Polo Shirt
£90.00
Women's short-sleeved slim flit polo in pale yellow
Mélanie Thierry's vision

Outer flame

“For me, a collective is a human warmth that supports us. The one that gives us an elan and allows us to build beautiful things that we would never be able accomplish alone.”

See her polo
Lacoste Classic Fit L.12.12 Polo Shirt
Lacoste Classic Fit L.12.12 Polo Shirt
£85.00
Long-sleeve Lacoste Classic Fit L.12.12 Polo Shirt
Long-sleeve Lacoste Classic Fit L.12.12 Polo Shirt
£95.00
Interactive video
Click to pause and explore
Salif wearing red polo
Salif Gueye's vision

Singularity in the plural

“A collective is alchemy, strength. Without my collective, I would not be where I am today, professionally and personally. Together, we are passionate, together we grow, each cultivating our own personalities. That’s what gives our group its strength. We are a family.”

See his polo
grey paris polo in cotton petit piqué

Polo shirts for him

beige classic fit polo for women with green crocodile

Polo shirts for her