Grigor Dimitrov, the new Lacoste ambassador
Lacoste welcomes Grigor Dimitrov into its close circle of ambassadors. The Bulgarian-born champ' is a fashion enthusiast and will bear the colours of the crocodile at this year's French Open, and beyond.
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Enter Grigor Dimitrov
What do Venus Williams, Novak Djokovic, Somi Jeon, KJ Apa, Ysaora Thibus and Daniil Medvedev all have in common? At first sight, not much. But when you dig beneath the surface, one quickly realises that they are all united by the crocodile.
And now... so is Grigor Dimitrov.
Eight ATP titles, a three-time Grand Slam semi-finalist and the winner of the ATP Finals in 2017, the 32-year old Bulgarian-born knows a thing or two about tenacity.
Fair play, charisma, there are plenty of attributes that Lacoste and the former world number #3 have in common. But perhaps the most telling is elegance. A fashion enthusiast at heart, Grigor perfectly embodies the brand’s creative sport orientation.
The way he sees it, Lacoste is more than just another fashion brand, it is a mindset that combines passion, performance, fair play and open-mindedness. Values which our new ambassador fully associates with and champions both on and off the court.
On joining Lacoste, Grigor shares:
"The impact of the crocodile is inseparable from the history of our sport. I am delighted to be joining Lacoste, and to be writing the next chapter of my adventure alongside the crocodile."
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