Amateur & Pro Tennis Players: when fashion is a playground
In Seoul, a young community is taking up tennis with one aim in mind: style. And it must be that of the crocodile.
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Who are they?
Trendier than ever, the capital of the Land of the Morning Calm is witnessing the emergence of an unprecedented community: the Amateur & Pro Tennis Players. With rackets in hand, these young Koreans are storming courts, stadiums and fields to indulge their all-consuming passion: tennis. New to some, it blends perfectly with their avant-garde, cutting-edge tastes. And so tennis becomes an ultra-fashionable lifestyle. The latest sportswear innovations blend with compliance with the dress code. Futuristic lines complement a classic wardrobe.
A technological powerhouse, South Korea is the most connected country in the world. It's hardly surprising that these young people have become "Tennis Trenders". Nor is it surprising that Amateur & Pro Tennis Players swear by the ultimate fashion sports brand: Lacoste.
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Crocodile dress code
"I love the lightness and fluidity of the pleated skirt. Every time I move, the Crocodile swirls with me", confides one of the members of the Amateur & Pro Tennis Players. You have to follow them. With their competitive spirit rooted deep within, they meet wearing the most technical pieces from the Tennis Performance range. Innovative fabrics, bold colours, high socks, and mismatched socks for luck... the Amateur & Pro Tennis Players deliver a lesson in inspiring, futuristic fashion. One that is 100% Lacoste.
To mark the crocodile's 90th anniversary, discover the encounter between 2 Lacoste communities on 2 sides of the globe: the Amateur & Pro Tennis Players in Seoul and the Roland-Garros Fans in Paris.
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Lacoste pays tribute to Amateur & Pro Tennis Players
The brand's anniversary is also the opportunity for Lacoste to pay a glittering tribute to each of its communities. From 12th to 21st May 2023, in the heart of the South Korean capital, the crocodile pays tribute to the most fashionable of its communities: the Amateur & Pro Tennis Players of Seoul.
At the foot of an iconic landmark in Seoul, the NamsanTower, Lacoste unveils an extraordinary tennis court designed in collaboration with the South Korean professional tennis player Jeon Mi-ra. With a pop-up store featuring an exhibition, photo booth and gifts, tennis coaching sessions and the participation of lifestyle influencer Jeon So Mi, the venue becomes the capital's hotspot under the watchful eye of tvN.
Kicking off this incredible event? An opening ceremony and a gigantic private party in front of the N Seoul Tower which, for the following two evenings, is illuminated with vibrant projections in the Lacoste colours.
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