scroll to next layer

Signature essentials

Do you speak Lacoste?

Inventions, cult phrases... Lacoste is much more than a brand: it's an entire world that can be explored and spoken. When the crocodile tells the story of its own culture in a capsule collection.


We are Lacoste

Lacoste's new 2024 brand campaign


This year, Lacoste reaches new heights with its new larger-than-life brand campaign, “Play Big”. By exploring new territories and placing art at the very heart of the brand, 2024 is undeniably a big year for the Crocodile.

We are Lacoste

La Fiesta del Tennis in crocodile colours

Lacoste at the 2024 Mutua Madrid Open

The Mutua Madrid Open was the opportunity for Lacoste players to display the full breadth of their playing style while dressed in the crocodile. Featuring Lacoste Tennis collections worn and adored by champions and fans alike.

We are Lacoste

Lacoste Fashion Show FW24

Discover the looks of the Lacoste FW24 fashion show by Pelagia Kolotouros, the House's Creative Director.