The Sandbox x Lacoste: an immersive game that celebrates the crocodile's communities
For the 90th anniversary of the crocodile, The Sandbox and Lacoste have created a virtual game and personalized experiences in which four emblematic crocodile communities are celebrated in their own cities.
A playful game that delivers a magical experience
Following the collaboration with Minecraft in 2022 and the virtual boutiques of winter '22 and summer '23, Lacoste continues its journey through the virtual worlds. Immerse yourself in The Lacoste World Tour experience created with The Sandbox, a key player in interactive virtual worlds. This new experience invites fans of the brand to follow four crocodile communities and explore their cities. Discover Paris, São Paulo, Tokyo and Golf Island where you will able to explore, play and danse, alone or with others.
Want to explore a hidden world in Lacoste x The Sandbox? An adventure open to all, with treasures to be won and a reward for each participant at the end of the experience. But there's more. From November 23rd to December 6th 2023, UNDW3 Card holders will be able to win a prize of $SAND 100,000 - the virtual currency used in the game - at a special launch event.
“We’re thrilled to bring one of the world’s most recognizable brands in golf and tennis into The Sandbox for a unique adventure combining sports and fashion,” said Sebastien Borget, COO and Co-Founder of The Sandbox.
90 years of style. 90 years of innovation. 90 years of commitment.
The Sandbox and the crocodile bring together Lacoste fans from all walks of life. With their unique visual identity, each of the game's communities is honored for the French brand's 90th anniversary. With style, the crocodile innovates with a playful and engaging game.
The Sandbox and Lacoste: a unique game for everyone
Developed to bring together the worlds of The Sandbox and Lacoste, the interactive space is both upbeat and elegant, for a result that's 100% fun and relevant. Players share their style and take part in the two brands' original virtual world, while exploring the exclusive digital clothing and accessories collection launched in parallel. The secret? A passion for adventures... and the discovery of new cultures.