Forever true to its tradition of co-creation challenges, Lacoste launches its new members experience space with an innovative new challenge. More than just creating a new badge or logo, the crocodile allows you to design an entire polo shirt, from its shape all the way to its colours and patterns.

Never before has being a member been synonymous with so much creative freedom. With a module featuring ultra-interactive tools, community members become fully-fledged Lacoste artistic directors and are called upon to design the polo of their dreams from A to Z, with digital badges up for grabs. Women's or men's, minimalist or bold... anything is possible.

All you have to do is submit your design by 18th December 2024 (CREATOR badge unlocked), vote for your favorite designs by 5th January 2025 (JURY badge displayed on your profile) and wait for the Lacoste Creative Director to choose the men's and women's polo shirt from the designs with the most votes.

What's in it for the 2 winners? The satisfaction of seeing their polo shirt produced and marketed, a LAURÉAT badge and a copy of their polo shirt courtesy of Lacoste!

Head to a Lacoste boutique between now and 24th December 2024 and scan the QR code to unlock an exclusive badge.