Lacoste at the Sonar Festival: a creative partnership
Celebrating its 90th anniversary - but also the 30th anniversary of the electronic music festival - Lacoste set up shop at Barcelona's Sonar for 3 days of surprises. And fashion.
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Crocodile cooldown
To mark the anniversaries of the crocodile and of the electronic music festival, Lacoste designed a relaxation area for participants to refresh themselves and relax during the Sonar by day events. Along with other attractions.
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Creative experiences
Lacoste took over the venue with an exhibition of photos by the brand's collector and enthusiast Aleix Barau, in collaboration with Highxstar. Festival-goers were able to discover his creative work. Also on the agenda? Games, fluorescent tattoos, fun activities... all throughout the festival.
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A fashion partnership
But the crocodile didn't stop there: for the 30th anniversary of Sonar, Lacoste designed a limited edition bag, 4,500 of which were available only at the festival. The brand also outfitted over fifty artists, including rap singer Dano and DJ Flaca, for their performances.
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