Lacoste x Concepts

The forefront of streetwear with visionary elegance: Concepts & Lacoste merge their respective worlds for an exclusive collection.


Links in common

Two distinct trajectories – A shared history – A unique collaboration

A Crocodile in Boston

In another Space-Time, Lacoste and Concepts would have already met... in Boston. In 1923, the city's daily newspaper nicknamed René Lacoste the "Alligator" for his tenacity on the tennis court. The history of the brand with the Crocodile started here.

Same city, in 1996, the first Concepts store opened its doors. An indispensable player in the streetwear scene, Concepts quickly established themselves as one of most specialized sneaker shops in the US. Recognized for their avant-garde vision, the store became a fashion reference of uncontested credibility.

A revisited icon

1996 is also the year the "Velocity" was released, Lacoste's first running shoe. For this collaboration, Concepts proposed a unique interpretation of these archive trainers. Renamed Storm 96, its original 90s silhouette is teamed with innovative finishings for a modern execution.

In mesh and leather, they show off an iridescent crocodile. In homage to the collaboration and to the Concept boutiques in Boston, Shanghai, and Dubai, interchangeable patches are affixed to the tongue. On the back, a stitched CNCPTS tricolor label discretely signs the sneakers off.

An audacious line

A textile capsule collection made up of iconic pieces completes the collection. Hoodies, T-shirts, swim shorts, baseball caps, and outerwear shine light on the meeting of American streetwear and French elegance.

Reflective materials, pastel tones, and iridescent co-branding give this collection a stylized language that makes all the difference. Designed for those in the know.

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