Welcome to Club Lacoste in New York
To mark New York’s iconic tennis tournament, Club Lacoste took over The Plaza Hotel. Discover the launch event and the immersive experience created for the occasion.
An immersive experience in an iconic setting
A New York icon, The Plaza is home to the spectacular Edwardian Room. Steeped in history, the grand ballroom was transformed to feature a spectacular tennis court, thereby inviting visitors to celebrate the coming together of two iconic legacies under one roof.
The experience continued throughout the hotel. The Grand Staircase was dressed in Lacoste’s signature green, while a floral installation inspired by the world of tennis welcomed guests in the lobby.
At The Palm Court, the hotel’s iconic restaurant, guests indulged in the Café Lacoste polo pastry as part of a refined afternoon tea.
The launch event
Lacoste celebrated the opening of Club Lacoste New York alongside friends, talents and ambassadors.
Novak Djokovic, Daniil Medvedev, Grigor Dimitrov, Eva Lys, and Team Lacoste joined the festivities for an unforgettable evening featuring the immersive experience, the exclusive Lacoste x The Plaza Hotel collection and a taste of Café Lacoste at The Palm Court.
