Julien Boudet aka "Bleu Mode", a fashion photographer and vintage curator, has made available a series of particularly cutting-edge pieces resulting from lengthy searches of second-hand platforms and collectors' networks. Polos, tracksuits, original girolles caps, sweatshirts and jackets from the 60s to the 2000s delighted the most discerning crocodile aficionados.

"Bleu Mode" and his colleagues also travelled to Troyes, Lacoste's historic birthplace, to unearth some exceptional pieces that had been carefully preserved in the brand's archives, some of which had never been released.

And because "celebration" rhymes with "emotion", Lacoste paid tribute to the common denominator of all these vintage enthusiasts: the girolle. Iconic, straight out of the 90s, this cap with its distinctive shape has been reissued specifically for this occasion in a 2023 version, inspired by the very first Lacoste girolle ever created and the private collection of Julien Boudet.

The line-up was well worth it. Beyond experiencing both a nostalgic and expert shopping session, the hundreds of fans of the brand were immersed in the history of the crocodile, surrounded by a world of prints and posters. Old advertising campaigns, vintage photos of René Lacoste, logos from the 90's and 2000's... the experience was unique, at the heart of the Lacoste Vintage Passionates' memories.

Lacoste Vintage Shop

83 rue de Turenne 75003, Paris

From September 29 to 30, 2023