40 LOVE

Blake Gray came into the scene in 2015 and has remained ever present in the public eye and zeitgeist by being one of the forefront creators on TikTok, amassing a reach of over 17.2m across his social media accounts. Creating videos with him and his friends, Gray was able to capture the hearts and minds of the world by showcasing his sense of humor, dance moves, and overall great personality. Gray has his eyes set on acting and is continuously partnering with large-scale brands and has since gone from the screen to the surreal, becoming a front-row fixture at every Fashion Week globally in Paris, Milan, and New York. He also was a correspondent at the 2021 CFDA's where he interviewed icons such as Emily Blunt, Ciara, Drew Barrymore, Tom Ford, Kid Cudi, and more.

What is your history with Lacoste?

I grew up playing golf with my dad and no matter where we played, I always saw so many golfers wearing Lacoste and it felt like an aspirational brand to me. Lacoste has the functionality to be worn on the course or the practice range, but it is also looks classy and dressed up to transition to a night out.

What is your favorite Lacoste polo and why?

Nothing beats the classic LacosteL.12.12 polo in green. It’s timeless and works for almost any occasion. You can wear it on the course, out to dinner, or just in your everyday life.

The Lacoste polo is incredibly versatile–what are your favorite ways to style them?

My go-to is definitely a preppy look–I love to pair the green polo with white pants and a pair of boat shoes. If I’m going to the beach, I love to throw a Lacoste polo on with my swim trunks. And for a more refined look, I’ll wear a polo tucked in with a pair of pants and a belt.

How would you describe your style?

I would say my style is classic and practical, but I still like to take risks (with the help of my stylist, Brian Meller of course). I always lean towards a sharp, heritage look but I like to incorporate cooler pieces into my wardrobe as well.

What’s most important to you when it comes to adding pieces into your wardrobe?

When adding pieces to my wardrobe, I prioritize three things. First, I want high quality clothing that will hold up and last over time. Second, I look for versatility in any pieces I purchase or wear. I love when I can wear something for different occasions and in different ways. And lastly, I always gravitate towards classic, staple pieces that will outlive any fashion trend. I guess it makes sense why I have so much Lacoste in my closet.