At Lacoste, elegance is much more than what meets the eye. It is a principle, a state of mind. A way of being and behaving. It is the expression of beauty through action, whether made with a running start, in unexpected bursts, by way of incredible journeys or courageous and altruistic gestures.
Elegance makes us winners in victory as well as in defeat. It’s what distinguishes each of us beyond our social, geographical and cultural differences.
In a world that too often emphasizes what separates us, the elegance envisioned by Lacoste brings us together. It reaches across eras, cultures and oceans. It is a quality that can be recognized instantly, just as it stands the test of time. It serves as an aspiration for each of us — in our families, our careers, our everyday lives.
The Lacoste mission is to turn elegance into a universal value. This vision is achieved through three unwavering commitments: to people, to communities and to the planet.
These three essential pillars provide the structure for the first Lacoste sustainable development report. Discover it below.