Founded in 2017, Shadow Hill creates premium athleisure wear on modern American silhouettes. Entirely handmade in Los Angeles' Fashion District. Lacoste partnered with Shadow Hill for a special collection of clothes, which launched exclusively at the Melrose Place Experiential Pop-up.
What was the inspiration behind the creation of the Shadow Hill brand?
Shadow Hill was created to offer affordable yet exclusive apparel for customers around the world. The inspiration behind our visuals and graphics comes from vintage cars, motocross racing, skateboarding, architecture, and lifestyle — especially as they relate to Los Angeles. And, the brand's vision goes much deeper than just clothing, with plans to eventually offer products outside apparel such as travel, furniture, art, home goods, lifestyle accessories and more.
Shadow Hill's primary demographic is young men and women between ages 13-35 who live in major markets and participate regularly in popular culture and mainstream media. The brand also possesses an extremely focused audience of young adults, namely ages 17-24. 70% of our total purchasers are female, and Shadow Hill has sold clothing in over 100 countries worldwide.