For those who dared, who took care of others, who were, tirelessly, on the front-line to help others: Lacoste is celebrating these extraordinary people whose courage and team spirit give life to our collective support.
A polo to say merci...
Since 1933, the Crocodile has embodied Lacoste's values in an exact spot: your heart. Today, it is surrounded by a heart stitched in recognition of those who worked selflessly on frontline relief efforts. A limited edition L.12.12 classic and unisex polo is worn as a sign of solidarity, with all your heart.
... in support of the American Red Cross
Lacoste will donate 100% of proceeds from the L.12.12 Polo Merci sold in the United States to the American Red Cross to say thank you to the volunteers who keep its heart beating. Because they make all the difference without differentiating. Because they help each other to offer help. Because they act today, as they did yesterday, for tomorrow.