Club Lacoste, the French brand's epicentre throughout the course of the tournament, set up camp at Afloat, Melbourne’s most iconic lifestyle destination on the water. The place to be on the Yarra River, Afloat was entirely reimagined in the Lacoste colors, welcoming guests and tennis fans alike in a festive, immersive atmosphere. Sport, lifestyle, and French elegance — every signature code of the brand was brought to life, from lighting and décor to a bespoke menu and a tennis court created especially for the event. It was here that a very special launch evening was hosted, attended by Novak Djokovic, Daniil Medvedev, Grigor Dimitrov, and last but not least Eva Lys, Lacoste’s newest ambassador. Alongside a series of exclusive surprises, guests also had the opportunity to discover the 2026 collection created especially for the Australian tournament.