Elegance in Action

Because elegance is a human, collective, and universal value, Lacoste places it at the heart of its commitments. Discover it in action through all of our initiatives, for a society with more solidarity and responsibility.

We are not born crocodiles. We become crocodiles.

Lacoste Foundation. 15 years.

The Lacoste Foundation supports the social and professional integration of young people and contributes to the improvement of local communities’ living conditions. For 15 years, more than 100,000 young people have been helped through 200 projects that combine sport and education.

Know more

Acting From the Heart

Beginning yesterday, continuing today and working for the future. Discover our sustainability initiatives.
A Winning Team!

Thank you to all the associations and to the thousands of men and women who work daily with Lacoste, internally and externally, and who participate in developing a better world with more solidarity. ​Thank you for your faultless tenacity, your ever daring ideas, your constructive team spirit and your steadfast elegance.

The Heritage of René Lacoste

The Origin of our Commitments

Attentive to equal opportunities and, already, to the planet, René Lacoste initiated a vast plantation project on the family golf course in Chantaco in the 30s. On more than 50 hectares, 50,000 trees were planted. An action that meant the forestry workers of the region avoided compulsory work service in Germany.​

Later, with his wife, he also allowed junior players who assisted the players and the personnel's children to train on the same golf course. And a whole generation of young golf champions were born...

Read More

René Lacoste

Durable Elegance Lacoste Crocodile Logo

Lacoste's Commitments

©JP POUTEAU/Apprentis d'Auteuil 2018​ ©Lacoste Family Archives. Catherine Lacoste Collection