Lacoste IS the crocodile. An iconic logo, a symbol of style, and a constant source of inspiration for the brand. The Spinor offers a new interpretation, with futuristic lines that echo the reptile’s movements across the surface of water. This vision comes to life in a creative campaign, where the sneaker succeeds the animal in an aquatic setting, revealing its distinctive design.

The Spinor features an oversized, undulating midsole that echoes the wake of the crocodile. This ultra-distinctive sole features Lacoste’s bespoke Absorption De Shock (A.D.S) technology. Originally developed for performance tennis shoes in the 2000s, it delivers optimal comfort thanks to a new foam compound combining cushioning and lightness. The A.D.S. technology is expressed through a strong visual identity, with signature rubber pods on the outsole and branded details on the tongue and heel.

The Spinor’s upper comes to life through multiple executions, combining premium nubuck, intricately woven jacquard, and, most notably, a breathable mesh with debossed lines. Its palette moves from monochrome tones to subtle gradients—where grey fades into anthracite, pink into blue, and yellow into orange. Depending on the version, reflective details complete the design, including a crocodile on the vamp, alongside the signature on the quarter panel.

Rooted in heritage yet driven by innovation, the Spinor translates Lacoste’s codes into a bold new aesthetic. With its assertive volumes, dynamic patterns, and technology on full display, it speaks to an audience hungry for creative audacity. Under the sign of the crocodile.