Vintage Fashion Collectors: each piece is a story in itself
Spending years hunting down the perfect piece? In the land of the Rising Sun, Lacoste lovers are more than willing to do just that.
Who are they?
In Tokyo, the hipsters of the Shimokitazawa and Harajuku districts cultivate the art of the perfect garment. Among them, the Vintage Fashion Collectors stand out, wearing Lacoste from head to toe. Their obsession? To discover the secret story behind each piece, even if it means carrying out real investigations to unearth the pieces they dream of. In this community of vintage enthusiasts, Lacoste occupies a special place: more than wearing a brand, for them it's about paying tribute to a silhouette full of savoir-faire. And to its incredible cultural influence.
Crocodile dress code
Cardigans, pleated skirts, trench coats... Tokyo's Vintage Fashion Collectors target, above all, the great Lacoste classics. ""When I come across a vintage Lacoste, the emotion that runs through me is like love at first sight. I think the green cardigan was the strongest"", says one member of the Japanese community.
Vintage Fashion Collectors create a multi-referential look that is 100% their own. Obsessed with Lacoste's iconic Made in France pieces, they create ""mix & match"" looks that blend their finds with contemporary clothing and influences from the world of culture. From French cinema and American universities to Japanese cartoons, their sources of inspiration reveal a keen knowledge of fashion. And an uncompromising sense of style.
For the crocodile's 90th anniversary, discover the encounter between two Lacoste communities on either side of the globe: Tokyo's Vintage Fashion Collectors and São Paulo's Lacosteiros.
A connoisseur's pop-up
To celebrate its 90th anniversary in the Land of the Rising Sun, Lacoste gave Motofumi ""Poggy"" Kogi, the world-renowned Japanese art director and fashion curator, carte blanche. From September 9th to 18th 2023, in Tokyo, a unique pop-up store was designed by the Tokyo fashion reference. The theme? Rare Lacoste... and Lacoste ""art"".
The Lacoste pop-up store was brimming with treasures, from incredible collectible Lacoste pieces sold by Tokyo's most popular vintage stores, to 80s polo shirts from the factories in Troyes embroidered with ""Tokyo 90 years"" logos; from MASU label Lacoste polo shirts embroidered with crocodiles inspired by the work of Robert George, to artwork by Satoru Tamura, and of course a contemporary art exhibition based on the crocodile... a reflection of the Tokyo Vintage Fashion Collectors. Thanks to the collaboration of dozens of collectors, artists and passionate boutiques, it was the finest display of the singular style that infuses the Lacoste community in Tokyo... and which in turn inspires across the globe.