With a captivating campaign film that echoes the Nouvelle Vague, the Lacoste x Maison Château Rouge collaboration pays tribute to the suburban style of the 90s and to SAPE (an acronym for Société des Ambianceurs et des Personnes Élégantes).

A wax-inspired print reinterpreted with tennis imagery, visible seams, carefully chosen fabrics, a golden crocodile in a nod to Akan goldweights, the miniature metal weights used as units of measurement in West Africa... craftsmanship and know-how are hidden in every detail of the zipped jacket, the leather jacket, the shirt or the long-sleeved polo shirt. Three pairs of unisex sneakers complete the silhouettes, with their insoles featuring the wax-inspired print. These models combine contrasting topstitching with garment-coordinated colours, and can be worn with the entire collection.

Through this new collaboration, the crocodile brand reinvents a wardrobe that brings different cultures together.

Founded by creative, artistic director and jack-of-all-trades Youssouf Fofana, Maison Château Rouge has been based since 2015 in the eponymous Parisian district of the 18th arrondissement, historically home to the African diaspora.